8 Comprehensive tips for Effective web content writing- Beginners Guide

Hi Dear Friends!

Welcome to my blog!

In this article I am going give you, 8 comprehensive ways you can start writing effective content for your website. 

Anybody can write about anything, you just need to have the courage to go out and be bold.  Writing for your website however, requires more than that, it requires great writing skills,s using the simplest of words, use of key words, some knowledge of human psychology, sales strategies, personalized style and ruthless editing of the content. 

First you need to have your product or service in mind, what are you offering people? Is it a physical product? or a training program? or a web designing service?

Once you have that clearly in your mind, and your digital and/or physical products are ready, then you can start the content writing process. 

Assuming that is in place...(if not the you will have to check out some online resources, that will help you decide on your niche or specialization area.)

Shall we begin?

Ok great..!

8 Comprehensive Tips for Effective Web Content Writing- Beginners Guide

1. Enhance your writing skills.

• Simplicity: Use familiar words and short sentences.
• Correctness: Use Grammarly or any other software to clear out the grammatical errors. 
• Clarity: Avoid complicated sentences, keep the message short and easy to understand.
• Conciseness: Don't use too many words, in fact a good rule to follow, is given to us, in the words of Steve Krug, he says "Get rid of half the words on each page, then get rid of half of what's left." 
• Elegance: Give a rhythm, graceful flow of ideas moving from one block of ideas to another. (source: udemy). Write maintaining connectivity between sentences, ideas and concepts. Don't start a new topic without concluding the previous one. 

2. Please your visitors: 

Its almost like hand holding your visitors, and taking them on a guided tour through your website. 

• Use internal and external links to link your pages
• Make it easy and fun for the visitors to navigate your website
• They may arrive on any page of the website, let them know where they are
• Tell them what to do next also known as call to action or CTA, should they read another blog, sign up for a free newsletter or download a free e-book etc.

3. Understand the psychology of your web visitors: 

 

Your web users are like wild animals (source: Jakob Neilson's article). They prowl around the web in search of a tasty bite of information. Henneke says, treat your visitors like wild animals, they are searching for a product or service to buy. 

• Make the information catchy and easy to find by highlighting the text etc. 
• Like hunters they come to hunt for food for thought or for an answer to a need or problem they have

4. You usually write content for your website to sell a product or service.

Your website is your ambassador, it will convey your intention and credibility to your web visitors.

• Always keep your web user in mind while creating content
• Use SEO (search engine optimisation) to connect your content to your web users and vice versa
• The more tasty tit bits they find they will keep coming back for more, and you will be able to convert your visitors to regular readers. And finally to clients. 

5. Journalistic strategies: 

These small key points below, will ensure that your reader keeps coming back and you will keep getting new visitors. 

• Use the inverted triangle method, which is often used by journalists, where the most important part of the information is in the first two or three lines of the article. 

• Write the content for skimmers, most people just skim through the article and look for key words or phrases that are of value to them. So,ensure that the headlines are informative and intriguing.

• Use of SEO (Search Engine Option) is a must for identifying the most searched for words in your line of interest. Writing with keywords assures your web users that, they are in the right place. 

6. Things to remember while writing for the web: 

•  Web content writing and print writing are totally different. 
• Use different writing techniques, to communicate your knowledge, ideas and concepts effectively. 

"Structure, links, headlines and length are the 4 differences you will notice while writing for the web writing print material. According to Journalist and Educational writer,  Marianne Stenger. Eye tracking studies have shown that when reading print material a person's eyes move from left to right. But on the web, people's eyes start at the center and move to the right. " 

7. A few more tips on writing for the web:

The importance of a good web copy is a must for getting traffic to the site. A clean error free web page will attract more visitors. The content writer should be aware of minute details such as the difference between here and hear, fare and fair etc..also simple things like when to use an apostrophe and plurals and so on..(source contentfac.com/evenmore)


Last but not the least, after you have spent a few days building your website you need to......

8. Publish it: 

The only way to know if your content is good is to check it with your users.  “If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly any more  You know too much. The only way to find out if it really works is to test it.” says Steve Krug(Source five-steve-krug-quotes)


Writing for the web is defintely not easy, but once you learn the technique, you can be successful in any online venture you start. 

So, finally...be brave, be bold, be beautiful, be you!




That's all for now! I hope this article was useful. 

Please, give a thumbs up, comment and share it with your friends, family and anyone else, you think may benefit from this article.

Thank you and take care, till we meet in my next post. Bye!


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